Indian Food Brands Those Brought Desi Dishes To Foreign Tables

The fragrance of biriyani, melting soft idlis and the crunch chat, sweet aroma of hot jalebi, sizzling sound of the samosas- Indian cuisines are appealing to all the senses, making it one among the most exciting and flavourful cuisines in the world. With few entrepreneurs materialising their concepts, people across many parts of the globe have gotten a chance to start their day with the fragrance of masala chai, filter coffee, and sambar.

Here is a list of food joints by Indians who succeeded in creating a buzz abroad:

Burger Singh

An MBA degree holder from Oxford, Kabir Jeet Singh, opened his store ‘‘Burger Sing’’ in India in 2014. Since then, the brand has become one of the fastest-growing burger chains in India, with around 26 outlets in an entire pipeline. Burger Singh carefully sources and blend the most exotic Indian spices from various parts of the country and turn them into an exquisite range of premium products.

Kabir made it up to the United Kingdom when Abhinav and Sagar, founders of Corks and Kegs, approached him. It was poetic for the place where Burger Singh’s story began to be the first international expansion location. Its first two outlets are located at Corks and Kegs pubs, Central London. The brand has successfully endeared itself to the London fusion food industry by reinventing the average burger in a quintessentially ‘‘desi’’ way since its first launch abroad. 

The Gurgaon-based start-up Burger Singh offers different types of burgers, including veg options. It serves Keema Pao, the Pao Bhaji Burger, and Malabar Express Chicken Burger & Channa Burger for vegetarians. For non-veg options, it has Jaatputt Chicken Burger, the Amritsari Murgh Makhani Burger, the Udta Punjab Burger and many more.

Image Credits: Burger Singh Online

Vada Pow 

Inspired by Mumbai-style street food, Indian entrepreneur Naveen Bachani started selling his ready-to-eat products through the German supermarket chain Lidl. Naveen decided to sell Maharashtra’s most loved dish, vada pav, across 195 retail stores in Ireland. Funded by Enterprise Ireland, One of Europe’s leading venture capital, Naveen’s venture Vada Pow is now planning to extend the business to the UK, Germany and Sweden. 

Mumbai Potato Pie offered by Vada Pow

Vada Pow offers unique foods like sweet potato burger, Mumbai pan pulao, Mumbai veggie samosas, and spiced potato cake.

Charcoal Eats

Another popular food chain Charcoal Eats by Anurag, Mohammed and Krishnakant, currently operating around 30 outlets serving biriyani and kebabs across India, has also made its mark in Bahrain and the UK. 

It offers dishes like Kebabish, Musafir rolls, Mithas-e-mauj, to name a few.

Image Courtesy: Charcoal Eats

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