With the onset of summer holidays and the end of the academic year in the Gulf region, air ticket prices to Kerala have seen a significant rise. This seasonal hike, driven by the increased demand from Non-Resident Indians (NRIs) and their families returning home for vacation, hasn’t deterred travelers. In fact, the tourism sector in Kerala and nearby destinations like Ooty has experienced a notable increase in business, demonstrating the resilience and continued appeal of these regions despite the higher travel costs.
Summer Holidays Fueling Tourism Boom
School holidays in the Gulf typically coincide with the peak summer season, a time when many expatriate families choose to visit their home countries. This year, the rush has been particularly intense, leading to a steep rise in airfares. Travel agencies have reported a surge in bookings, with flights to major destinations in Kerala such as Kochi, Thiruvananthapuram, and Kozhikode being fully booked weeks in advance.
Gaviya Tours, a prominent travel agency operating sightseeing services in Kerala, has confirmed that the tourism sector has seen a significant boom since the beginning of the school holidays in the Gulf. “We’ve noticed a marked increase in the number of bookings for our sightseeing tours,” said a spokesperson from Gaviya Tours. “The influx of tourists has been beneficial for local businesses and the hospitality industry, driving economic activity during this period.”
Ooty: A Monsoon Haven for NRI Guests
Interestingly, this surge in travel has also positively impacted regions undergoing their off-season, such as Ooty, a famous hill station in Tamil Nadu. Known for its picturesque landscapes and cooler climate, Ooty typically experiences a lull in tourist activity during the monsoon season. However, the influx of NRIs has brought a welcome boost to the local hospitality sector.
The owner of Fern Ville, a luxury resort in Ooty, shared insights into this trend. “Despite it being the monsoon season, we’ve seen a significant number of NRI guests. The weather has not deterred them, and they are keen to enjoy the serene beauty and tranquility that Ooty offers,” the owner stated. This trend underscores the unique allure of Ooty, even during off-peak periods.
Economic Impact and Future Prospects
The increase in airfares, while a challenge for many travelers, has not diminished the enthusiasm for travel. Instead, it highlights the strong connection that NRIs maintain with their homeland and their willingness to invest in memorable vacations despite higher costs. This phenomenon has had a ripple effect, benefiting various sectors within the tourism industry, from airlines and travel agencies to hotels and local businesses.
Looking ahead, the continued growth in tourist numbers during peak travel seasons promises further economic benefits. It also underscores the importance of maintaining and improving tourism infrastructure to accommodate the growing demand. Both Kerala and Ooty are well-positioned to capitalize on this trend, offering diverse attractions and experiences that cater to a wide range of travelers.
In conclusion, while the hike in airfares from the Gulf region to Kerala during the summer holidays presents a challenge, it has also highlighted the enduring appeal of these destinations. The tourism sector, buoyed by the influx of visitors, continues to thrive, showcasing the resilience and adaptability of both travelers and the industry.
