Zeezeezoo, a Vadodara-based baby apparel brand, is integrating Indian cultural ethos and pop culture themes and offering made-in-India clothes to babies and children up to the age of four. Founded by Ashini Shah and Rahil Shah, Zeezeezoo creates thoughtful, hand-illustrated and socially responsible kids’ products.
Aiming at celebrating the diversified culture of India, its collection includes onesies, bibs, and baby T-shirts with Bollywood dialogues and music. Zeezeezoo customises the designs based on Indian festivities such as Diwali, Rakhi etc.
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The brand has a collection of over 200 designs. Moreover, it allows customers to design apparel as per their requirements and the prices range between Rs 200 and Rs 899.
The baby apparel brand uses natural cotton sourced from Madhya Pradesh and Gujarat. However, the manufacturing is outsourced to textile factories in Maharashtra and Tamil Nadu.
Zeezeezoo sells its products on its website as well as on Amazon. It may soon launch on Ajio as well.
About Zeezeezoo and Its Founders
The idea of Zeezeezoo came when Ashini Shah, born in India but raised in the US, was living in the UK with her newborn baby and came across quirky and fun outfits for children. As she was a multicultural mother who was raising her child as a global citizen, she got inspired and launched the D2C apparel brand Zeezeezoo in 2016.
Another inspiration for Ashini came after seeing her friends starting a family and frequenting India.
Later Ashini partnered with her relative Rahil Shah intending to dominate the growing Indian kids wear market. The market for Indian kids wear is predicted to grow at $22.53 billion by 2026 from $16.62 billion in 2020.
Ashini and Rahil dipped into their savings for the initial investment of Rs 35 lakh. According to her, they didn’t seek funding as they wanted to take it at their own pace initially. The MBA holder from Imperial College, London, after launching the brand, together with Rahil targeted both domestic and international markets to serve the NRI as well as South Asian Diaspora.
They generated 60% of revenue from the domestic market and 40% from the international consumers spread across the UK and Canada.