Home to over 600 showrooms and 3,000 fashion brands, the city of Milan has some of the world’s most active and important public relations and advertising agencies, photographers, scouting agencies, production companies and fashion publishers. Based in Milan, the fashion capital of the world, Milano Fashion Institute is run by three leading Milanese universities: Bocconi University, Cattolica University and Politecnico of Milan.
About 43% of Milano Fashion Institute’s 2017 cohort were international (18% from the US, 15% from Europe and the remaining 10% from the Middle East and Asia). Thanks partly to Milano Fashion Institute’s strong ties with the Italian and international fashion industry, the placement rate (with both job or internship contracts) at 16 months after the Degree is equal to 97.7%. Milano Fashion Institute offers an innovative master’s course in Fashion Direction: Brand & Lifestyle Management as well as a scholarship of 8,000 Euros for eligible students to explore the new trends, strategies and market practices in a variety of sectors such as luxury, design, clothing, jewelry, beauty & cosmetics.
The University’s Master in Fashion Direction: Brand & Lifestyle Management (60 CFU) is meant for junior profiles aiming to enter the fashion and luxury world armed with a solid knowledge of managerial strategies and typical marketing procedures of the ‘’top of the range’’ fashion luxury and lifestyle brands.
This course will focus on the business logic in the fashion industry, buying and merchandising processes, management of marketing and digital communication strategies. The graduating professionals can easily assume the posts of Junior Brand Manager, Merchandiser, Buyer, CRM Manager, Digital Manager and Marketing Manager. New Junior Professionals will be trained to discover the ways to manage upcoming challenges in terms of heritage, storytelling, and ‘’know-how’’, projected into an increasingly digital context.
The Master’s Course is completely in English. During the whole course, an Italian–English bilingual Teaching Assistant will be available for both Italian and foreign students. The course also offers the possibility of a blended teaching method, where the students can either opt for total classroom learning or distance learning for the duration of the course. In the case of distance learning, the attendance of the participant will be verified for each session, and curricular exams will be carried out by distance under supervision, in order to meet the requirements for obtaining the Diploma.
The students will also have to intern at a reputed brand in Milano, obtained through the institute, for a minimum period of three months as well as write a mini-master’s thesis at the end of the programme.
For further information on this programme, please click here.
