Indian Apparel Stores in London

It is always a bit hectic to organise things and settle in a new city when you moved out domestically or internationally. When you move to a new town, for academic purposes or work purposes, it takes some time to explore the place and to find essential commodities at your fingertips. It becomes more challenging when you start a new journey miles away abroad, leaving behind your ethnicity in India. When talked about ethnicity, one of the main elements you may miss would be ethnic clothes. 

Here is the list of trusted brands you may try out in London.

Aashni& Co


Aashni& Co has mastered the Asian fashion scene over the last decade in London. Located and at Notting Hill, London, the brand products range from haute couture, jewellery and accessories. From hosting three successful wedding shows to exclusive designer events by designers such as AnamikaKhanna, Anushree Reddy, Gaurav Gupta, VarunBahl, Manish Malhotra, Sabyasachi, Aashni& Co has built a useful platform for the Indian diaspora in London. The launch of ready-to-wear, a new website for the UK audience, has been successful. 

Estie Couture

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Founded in 2014 by AshvinderVirdi, Estie Couture stocks up bridal wear and apparels. It provides every woman with an opportunity to be dressed designed by the most talented, visionary and internationally acclaimed Indian designers.

Lavanya London


Founded in 2013, Lavanya London offers “timeless regal wear for the modern maharani.” If gone through its Instagram profile and in London, you would definitely like to pay a visit.



Located in North London, Jyoti’s studio is a hidden gem for Indian fashion followers in London. She is famous because of her pure fabrics, handcrafted embroideries, and timeless designs that never go out of trend. You can pay her a visit if you are interested in a timeless Indian outfit.

You can consider visiting some other brands like Shreedesignz that stocks beautiful and not-so-ornate Indianwear, Amrika, which has an impressive Indo-Western collection and Bibi London, which offers heavy bridal wear designs.

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