Snapdeal, one of India’s largest value eCommerce companies, on Monday said that its ‘home and appliances’ category sales have increased by 70 percent since March 2020. The growth has been driven majorly by kitchenware and home improvement category products that witnessed a 50 percent and 100 percent spike in demand respectively during the aforementioned period.
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“The home category of Snapdeal has witnessed a steady yet sharp expansion in the past three years,” said Snapdeal Spokesperson. “However, the Covid-19 pandemic protocols like stay-at-home guidelines have led people to invest more in their homes that has brought them comfort.
“Our customers tell us the home has never been more important,” he added. “With homes doubling up as their offices and workout spaces, kids’ rooms being redecorated to be classrooms, so they can be comfortable to spend more to make their homes more suitable for the way they are living now.”
According to the company, consumers bought more home décor items such as rack shelves, blackboards, whiteboards, wall clocks, paintings, lampshades, home linen including bed sheets, pillows and table cloths, etc. Other than these, home temples, figurines of deities and related stuff accounted for the bulk of the sales in religious accessories.
Many Snapdeal customers said when they got a chance to upgrade their homes in the lockdown, their initial priority was to replace worn-down kitchen appliances such as mixers, choppers, storage containers, pressure cookers, multi-function knives and peelers, and upgrade their serve-ware easy-to-use steel or unbreakable glass variants.
Home cleaning items also have been popular among Snapdeal customers as automatic mops, microfibre cloths, upholstery brushes, gloves etc. became out of stock very soon.
The demand for such items has increased across metro cities such as Delhi, Bengaluru, Hyderabad, and more substantially from places like Srinagar, Udaipur, Guwahati, Bhopal and Mangalore. Over 75% of the products in the price range of Rs 400 and 900 were shipped to non-metro residences.
Snapdeal expects regular growth in the segment and is working with retailers and manufacturers to ensure a wide range of affordable choices, stated the company spokesperson.
In the past year, Snapdeal has aimed for the inclusiveness of more home category sellers and manufacturers, with a majority of them coming from popular hubs such as Jaipur, Panipat, Rajkot and Ludhiana.