Samsung announced its foray into the metaverse and a new NFT Aggregation Platform for its smart TVs at the start of 2022. Samsung also released a virtual reality experience on Decentraland, one of the most popular metaverse gaming platforms.
It’s time we looked at the latest developments in the South Korean NFT world.
The concept of the metaverse is no longer exclusive to crypto veterans and distant, dreamy visions. Facebook reinvented itself as “Meta” and many tech giants followed in its footsteps and experimented with the space.
Microsoft announced its acquisition of Activision Blizzard for $68.7 billion USD in cash on January 18, 2022. Samsung Electronics announced half a month earlier that they would be introducing three brand new TV sets in 2022 that host an “intuitive, integrated platform for discovering, purchasing and trading digital artwork”.
Samsung’s official launch in the metaverse occurred on January 6, 2022, with the Samsung 837X Opening Event, part of the CES interactive event in Decentraland. Four NFT badges were available to residents who visited the experience during the three days of the launch event.
At the end of the event, visitors had the opportunity to watch Samsung promotional videos, watch DJ performances and participate in a contest to win Samsung wearable NFTs in three different levels.
A Glimpse Into the South Korean Metaverse and NFT Craze
Even though the Samsung 837X virtual experience in Decentraland has ended, it remains open to all as a gentle reminder of future events. There are three individual experiences within Samsung’s 837X building – Connectivity Theater, Customization Stage and Sustainability Forest
The presentation illustrates how a commercial brand can use the Web 3.0 metaverse space to engage audiences and consumers in a fun, interactive and engaging way, as opposed to the old-fashioned outdoor billboards or online campaigning which Web 2.0 users had grown weary of.
There are times when I read some concerns of people who are enthusiastic about the metaverse.
Many tremble at the prospect of major metaverse gaming experiences where giant corporations from our real-world have purchased land and stuffed it full of tasteless and offensive advertisements.
The Samsung experience seems to, at least, be a good example of how their metaverse experience can be engaging and sincere for those under the metaverse generation, among those who became the first to plunge in.