Nissan and Toyota, two Asian automakers, enter the Metaverse, setting up new virtual offices and events for the community.
The use of the Metaverse by prominent brands and corporations has become fashionable. Nissan and Toyota, two of the world’s major automakers, have taken notice this time. On April 22, Nissan and Toyota announced their entry into the Metaverse to provide customers with new virtual experiences, organize digital events, and establish virtual customer care centres.
According to the Japanese daily Nikkei Asia, both firms are attempting to innovate in the Metaverse by utilizing virtual reality (VR) to provide immersive displays of their vehicles, owing to their collaborations with the video game developer startup VRChat.
Nissan and Toyota’s Metaverse Approach:
Customers will be the centre of Nissan’s virtual reality rooms. On the other hand, Toyota will focus on remote working settings, constructing offices for its employees to debate technological breakthroughs using their avatars.
In other words, part of Toyota’s work sessions will now take place in the Metaverse rather than in the actual world. According to a corporate official, this new job area is opening up as a result of the coronavirus’s troubles.
“Because of the coronavirus, more individuals are working from home; we’re providing young employees and others with communication possibilities within the organization.”
Nissan and Toyota have not said which Metaverse they will open their new offices in for the time being. Thus it will be up to the public to guess whether they will choose a centralized Metaverse like Meta’s or a decentralized one like Decentraland.
Automobile businesses are venturing into the digital realm:
Nissan and Toyota aren’t the first car businesses or brands to experiment with this new Metaverse trend. Other firms, such as Volkswagen and Mercedes-Benz, began marketing efforts in early April to promote their Metaverse submissions, with prizes including the newest PS5 and advanced driving lessons at one of Volkswagen’s schools.
According to Bridget Harpur, marketing director for Volkswagen Passenger Vehicles, the Metaverse’s “new world” had an “extraordinary influence on the customer” therefore, the company will likely continue to produce new events and experiences for its users and fans.
Other premium automobiles, including Ferrari, have yet to enter the Metaverse formally but are actively experimenting with NFTs in collaboration with blockchain firms like Velas Network.
This indicates that the majority of the main automobile businesses are banking on the cryptocurrencies’ technology one by one.
