Kia India has witnessed a sale of 15,015 units of cars, recording more than 106% Year-on-Year growth. Of these, 8,549 units are Kia Seltos, 5,963 are Kia Sonet, and 503 units are Kia Carnival that the brand sold, registering a 36% Month-on-Month growth post the second wave of Covid-19.
The wholly-owned subsidiary of Kia-Corporation in India features among the leading five car manufacturers in the country that began 2021 on a good note with a total of 97,034-unit sales alone in the domestic market within six months.
“The past few weeks have shown signs of improved customer sentiment, and we continue to be optimistic about the future,” Tae-Jin Park, Chief Sales and Business Strategy Officer at Kia India, was quoted as saying.
“We stay focused on providing the highest level of customised experience and plans to improve the digital ecosystem with industry-first initiatives like Digi-connect.”
However, “we remain cognizant of the ongoing circumstances and are reviewing our operations week-on-week, evaluating measures to meet the demand for our vehicles,” he added.
Between January and June 2021, Kia India sold nearly 1,00,000 units of cars in India. Seltos, Kia’s first product in the Indian market, continued its dominance in the overall sales by contributing around 50% as 50,000 units of this model got sold out. Sonet, on the other hand, recorded about 46,000-unit sales, contributing more than 47% in Kia India’s overall domestic purchases.
As part of its growing business plan, Kia India has expanded its network to 300 touchpoints around the country. It has more plans to foray further into Tier IV and up-country markets, aiming to connect with customers even in the remotest regions of India.