Hyundai Motor Company is all set to be the first carmaker to enter the community’s non-fungible token (NFT) market. In partnership with the NFT brand “Meta Kongz,” the organization will release 30 limited digital collectibles.
Hyundai Motor Company, a South Korean automaker, has developed a video illustrating the “Metamobility Universe.” The latter refers to the company’s NFT initiatives, which were initially announced earlier this year.
The “Meta Kongz” gorilla figure drives from Earth to the Moon, symbolizing how mobility can transcend time and space. The film also previews the release of a shooting star-shaped NFT in May.
Hyundai Motors released 30 limited non-fungible tokens to commemorate the film’s premiere. As a result, it became the first (and only) carmaker to join the community-based NFT market.
“The Hyundai NFT universe will expand the Hyundai brand experience in an entirely new way, especially for the MZ generation, further reaffirming our dedication to innovation in both the physical world and the Metaverse,” said the company. “We’re ecstatic to present “Metamobility” through our own NFTs and kick off this adventure with “Meta Kongz,” remarked Thomas Schemera, Hyundai’s Global Chief Marketing Officer.
The non-fungible tokens from well-known automakers have previously been released. On the other hand, these treasures were luxury cars that were manufactured digitally and sold to collectors.
On the other hand, Hyundai Motor Company was the first to construct community-based NFTs that allow owners to participate in the company’s Metaverse area.
Examples include Ferrari and McLaren:
Ferrari and McLaren are two well-known carmakers who have dabbled in the NFT world. The Italian fashion house announced a multi-year deal with Velas Network AG, a Swiss IT firm, to create digital collectibles for its customers by the end of 2021.
Ferrari is a “symbol of perfection,” according to Farhad Shagulyamov, CEO of Velas, and their relationship is a natural fit. The Scuderia Ferrari racing division is Formula 1’s most successful team, and the NFTs were expected to generate great fan excitement.
McLaren Racing got in on the act by introducing a Tezos-based digital art collection. Collectors may acquire various MCL35M 2021 Formula 1 race vehicle elements in the first NFT drop. To commemorate the start of the project, the team decided to give the first 5,000 fans who signed up for the site the first digital portion of the car.