Indian American R&B singer Raveena Aurora, who got the attention of the music industry with her debut album ‘Lucid’ (2019), has released an upbeat track, merging Bollywood influences with psychedelic imagery.
The New York-based singer took to Twitter to share her excitement over the music video shoot for ‘Rush’, the new track with a comment: “I really felt like a real-life Bollywood princess in this music video shoot.”
Incidentally, ‘Lucid’ was named one of the best albums of 2019 by the music staff of NPR, the public radio broadcasting corporation.
“I wrote ‘Rush’ a couple of years back, and the song was the genesis of me exploring a more intense marriage between Bollywood sounds and the pop/R&B music that I grew up on in America,” the singer said in a statement.
According to V Magazine,” ‘Rush’ marries Raveena’s delicate vocals with thumping, Indian-inspired production.” V Magazine describes the “must-watch” video as “glorious” and “hypnotising.”
“The song and video are centred around a character I created named Asha, a Punjabi space princess,” the singer, a graduate of New York University’s Tisch School of the Arts, explained in her statement. “(Asha) is transported to a distant planet and learns highly advanced spiritual intelligence from the beings that live there.”
The singer concluded: “I wanted to create a campy ode to the colourful ’80s Bollywood movies and ’70s Western sci-fi movies that I’m obsessed with, complete with a choreographed dance sequence alongside Asha’s alien friends.”
