CryptoCom is stepping up its sports marketing efforts, securing a sponsorship contract with FIFA to become the official cryptocurrency exchange of Qatar 2022.
Crypto.com, an exclusive cryptocurrency trading platform, is making waves in the world of sports once again, this time with a substantial relationship with the world’s most prominent soccer organization.
FIFA signed a sponsorship arrangement with Crypto.com for the FIFA World Cup Qatar 2022 on Tuesday, March 22, 2022, granting it the exclusive right to be the sole cryptocurrency trading platform sponsor of Qatar 2022.
According to a statement posted on Fifa’s official website, Crypto.com will profit from massive branding exposure with ads inside and outside the stadiums. As a result, cryptocurrencies will be exposed to a large audience of soccer enthusiasts who look forward to the World Cup every four years.
The agreement between Crypto.com and FIFA is a win-win arrangement. The exchange has spent a significant amount of money on sports branding, backing top leagues and clubs in a variety of sports.
The investment made by Crypto.com in an exclusive arrangement with FIFA will undoubtedly be highly accepted and used to help the world’s greatest soccer association expand and promote the sport.
FIFA’s Chief Commercial Officer, Kay Madati, praised Crypto.com’s commitment to other high-profile athletic events and expressed FIFA’s delight in securing such a significant partner. “We are ecstatic to have a worldwide company like Crypto.com join us as a sponsor of the exciting and revolutionary FIFA World Cup in Qatar, eventually contributing to the global growth of our beautiful game.”
Exposure to an event of this importance presents Crypto.com with a wonderful opportunity to expand awareness and build on the success of earlier advertising campaigns like the one it launched for the 2022 Super Bowl.
The relationship with FIFA, according to Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com, is part of Crypto.com’s advertising plan to make itself recognized throughout the world:
“We are ecstatic to be sponsoring the FIFA World Cup, one of the most renowned sporting events in the world, and to raise worldwide awareness of Crypto.com.” We will continue to leverage our platform in new ways as part of our cooperation with FIFA so that Crypto.com can fuel the future of top-class sports and fan experiences throughout the world.”
Sports Marketing Is Effective:
Crypto.com is a cryptocurrency company well-known in the community for its involvement in sports and aggressive sports marketing. FTX, which has also made substantial inroads in the sports sector, takes a similar strategy.
In terms of brand recognition, sports marketing has certainly succeeded for both firms, and the competition between the two exchanges does not go ignored.
During the Super Bowl, both trades aired significant commercials. In addition, FTX purchased the naming rights to the Los Angeles Lakers Staples Center, renaming it Crypto.com Arena, and Crypto.com purchased the naming rights to the old American Airlines Arena, the official stadium of the NBA’s Miami Heats.
Other notable sports partnerships include the official sponsorship of the F1 Miami Grand Prix, a financial collaboration with the Australian Football League, a partnership with Angel City FC, and agreements with NBA star LeBron James to showcase his NFT collection.
